Saturday, May 23, 2020

Contradictions between Human Civilization and Natural...

White Noise is a celebrated post-modernist novel by Don DeLillo. The background setting is a small town called Blacksmith and the College-on-the-Hill which is located in the town. The novel depicts Jack’s family’s and the townspeople’s day-to-day life and their performance in a cataclysmic event, vividly showing the life in a modern society. The relationship between man and nature is one of the focuses of the novel. â€Å"Simply defined, ecocriticism is the study of the relationship between literature and the physical environment†¦ecocriticism takes an earth-centered approach to literary studies.† (Glotfeltyz). The natural environment that the characters in White Noise inhabit has been seriously ruined. The contradictions between human civilization and natural environment are revealed in many aspects in the novel. Deterioration of natural environment is the most direct consequence of nature’s absence. Man has abandoned a pastoral life and turned the world into an ugly and unpleasant place. In White Noise proofs can be found everywhere. City is changing the environment and climate in which man lives. â€Å"The heat of air, traffic and people. The heat of food and sex. The heat of tall buildings. The heat that floats out of the subways and the tunnels. It’s always fifteen degrees hotter in the cities. Heat rises from the sidewalks and falls from the poisoned sky. The buses breathe heat. Heat emanates from crowds of shoppers and office workers. The entire infrastructure is based on

Monday, May 11, 2020

Snowboarding as Exercise - 768 Words

Encomium Exercise Snowboarding is a form of exercise like many other sports and activities, but is seen by some as just a hobby and past time. To others, it is a way of life. Great praise should be given to the â€Å"art† of shredding the powder; it is not only fun but extremely healthy and supports an active life style. Like exercising and many other sports the main purpose of snowboarding is to feel good, have fun, and get a work out all at the same time! The meaning of exercise is an activity that requires physical or mental exertion, especially when performed to develop or maintain fitness. Snowboarding should be interpreted as an extreme or legitimate form of exercise like biking, Pilates/yoga, and weight training due to its large†¦show more content†¦The mental and physical input required to snowboard correctly and efficiently is highly demanding. This is why most people who have experienced an exhausting mountainside adventure with friends or even by themselves consider it to be an extreme source of physical exercise. Snowboarding does not only aid in cardiovascular health and flexibility, it also strengthens every major muscle group. In the leg group the quads, hamstrings, groin, calves, and, surprisingly enough, the feet and ankle muscles are worked. There are also major improvements in the core due to the constant balancing and controlled body movements which strengthens all abdominal muscles. Multiple other forms of exercising, like weight lifting, require people to start off with small amounts of weight and increase the amount they do in increments. This parallels the idea of snowboarding in that when you start, you begin on smaller less steep slopes like greens and blues, and gradually work your way up to the harder slopes which works your legs harder due to the mobiles and steepness that work require more physical exertion. Snowboarding down the slopes is like squatting your body weight a hundred of times over while trying to balan ce and stay on a certain path. Fitday.com explains this concept precisely, â€Å"You can enjoy the health benefits of snowboarding even if youre not a proficient snowboarder. Beginners can receive a few lessonsShow MoreRelatedWhat You Need to Know about Snowboarding Essay535 Words   |  3 PagesSnowboarding has a very popular sport over the years. Snowboarding gives a never before experience. Snowboarding is fun when you can do it with friends. The thrill of snowboarding fast down a snowy hill is fun as well. Snowboarding is less dangerous now due to snowboarding gear and safety signs on slopes. Snowboarding is also great exercise. It improves flexibility in your muscles, and strengthens your legs. Also snowboarding helps improve your inner balance. Snowboarding is also a great aerobicRead MoreThe Benefits Of Skiing And Snowboarding3425 Words   |  14 Pagesso my big question is What are the Benefits of Skiing and Snowboarding? I had to do a lot of research to find out exactly what I wanted to share with people. I did not want them to just see calories and how many are burnt, but I needed to put them in so people can relate. I want this paper to show people that skiing is a mental boost as well, a way for them to get out connect with family, friends, themselves even. Skiing and Snowboarding are such great ways to stay active during the winter, haveRead MoreAcupuncture Treated Patient Who Received A Traumatic Brain Injury From A Snowboarding Accident Essay980 Words   |  4 PagesThis case report illustrates the improvement of an acupuncture-treated patient who received a traumatic brain injury from a snowboarding accident. The patient progressed from initially not being able to walk, having difficultly with speech, and poor eyesight, to where he has now regained significant motor function, speech and vision and has returned to snowboarding. This case shows the beneficial effects of acupuncture when tailored to the patient’s condition. Through a co re acupuncture protocolRead MoreFitness Work : The Health Care Crisis820 Words   |  4 Pagesfrom the services we provide. 3. Each year, increase market share in 3% in a constant rate. 4. Lower the expense cost after five years operation. Non-economic: 1.Within six years, expand our services to physic therapy, spa treatment and indoor snowboarding and skiing if possible. 2. To enlarge demand outside of business contract with companies and individual membership. 3. Make available more services and extend business to every community. Be the largest indoor super gym complex in the MelbourneRead MoreEssay Paintball: Promoter of Violence or Healthy Fun?†.777 Words   |  4 Pagesof paintball is growing everyday and with the different leagues and championships being held, the game has indeed spread far and wide. Currently, paintball is played in 110 countries with 15 millions players; it is bigger than rugby, bigger than snowboarding and even bigger than surfing. Why do so many people like to play paintball? And why is there criticism of the sport? Ross Taylor’s recent essay answers these questions. Ross Taylor has answered this question by his experience and perspectiveRead MoreThe Importance of Exercise and Lululemon Athletica Company858 Words   |  3 Pages Exercise is not referred to as work for nothing. In fact, people generally associate exercise with sticky clothes and sweaty bodies. Their focus is usually on what type of workout they will be doing that day, who will be their workout partner, or how much time they are going to spend in the gym. An important company has changed the mindset of many athletic-orientated people from a focus on the type of workout to the health benefits and life-style changes of working out and the apparel one shouldRead MoreObesity : Obesity And Obesity1099 Words   |  5 Pagesprevent and improve health. Now more than ever Teachers are in a position of a role model in which they can encourage, educate, healthful living styles and thereby change the weight status of our youth. Physical Exercise One important element in fighting obesity currently is physical exercise. The level of physical activity among pubertal children decreases with age; boys are still more active than girls, and children from families with high-level socio-status are more physically active than theirRead MoreEssay about Concussions Around The World685 Words   |  3 Pagesway to prevent a concussion from occurring is by wearing protective head gear. In whatever sport or activity you may do, think about ways you can receive a brain injury. In football, you should wear a helmet! When doing adventure sports such as snowboarding, skiing, skateboarding, or biking, wear helmets to prevent head injuries from falls. In fact, we can prevent concussions by 85% if we wear a helmet! (Haas) In your own local area, there are multiple ways you can help stop concussions. First, spreadRead MoreGreat State Wheat Flakes Can’t Be Beat Essay925 Words   |  4 Pagesflakes will give a great start to your active day, and she had developed what she believed were some clever scenarios for TV and print ads featuring the product being consumed after workouts in health clubs, following a morning jog, after a snowboarding expedition, to power up before rollerblading, and even while zipping along on a scooter (â€Å"Look Ma, no hands!†). However, upon reviewing her proposals, Charlie said that while the vignettes were on target because health-conscious customers wouldRead MoreThe Documentary Stress Silent Killer 1130 Words   |  5 Pagesincorporate increased heart rate, high blood pressure and a weak immune system. There is what we call â€Å"good† stress otherwise known as eustress and â€Å"bad† stress known as distress. Some good stresses I have participated in are going on rollercoasters and snowboarding and scary movies. I enjoy these stressors because I get the thrill but it safe controlled setting. The most interesting data in this documentary were identified with hierarchy in relation to stress. Stress exists within hierarchy, which is a social

Wednesday, May 6, 2020

Designing High-Performance Jobs Free Essays

Improving the performance of key people is often as simple—and as profound—as changing the resources they control and the results for which they are accountable. by Robert Simons You have a compelling product, an exciting vision, and a clear strategy for your new business. You’ve hired good people and forged relationships with critical suppliers and distributors. We will write a custom essay sample on Designing High-Performance Jobs or any similar topic only for you Order Now You’ve launched a marketing campaign targeting high-value customers. All that remains is to build an organization that can deliver on the promise. But implementation goes badly. Managers in the regional offices don’t show enough entrepreneurial spirit. They are too complacent and far too slow in responding to customers. Moreover, it’s proving very difficult to coordinate activities across units to serve large, multisite customers. Decision making is fragmented, and time to market is much longer than expected. Excessive costs are eating away at profit margins. You begin to wonder: â€Å"Have I put the wrong people in critical jobs? † But the problems are more widespread than that—in fact, they’re systemic across the organization. This tale of a great strategy derailed by poor execution is all too common. Of course, there are many possible reasons for such a failure and many people who might be to blame. But if this story reminds you of your own experience, have you considered the possibility that your organization is designed to fail? Specifically, are key jobs structured to achieve the business’s performance potential? If not, unhappy consequences are all but inevitable. In this article, I present an action-oriented framework that will show you how to design jobs for high performance. My basic point is straightforward: For your business to achieve its potential, each employee’s supply of organizational resources should equal his or her demand for them, and the same supply-and-demand balance must apply to every function, every business unit, and the entire company. Sounds simple, and it is. But only if you understand what determines this balance and how you can influence it. The Four Spans of Job Design To understand what determines whether a job is designed for high performance, you must put yourself in the shoes of your organization’s managers. To carry out his or her job, each employee has to know the answer to four basic questions: †¢ â€Å"What resources do I control to accomplish my tasks? † †¢ â€Å"What measures will be used to evaluate my performance? † †¢ â€Å"Who do I need to interact with and influence to achieve my goals? † †¢ â€Å"How much support can I expect when I reach out to others for help? † The questions correspond to what I call the four basic spans of a job: control, accountability, influence, and support. Each span can be adjusted so that it is narrow or wide or somewhere in between. I think of the adjustments as being made on sliders, like those found on music amplifiers. If you get the settings right, you can design a job in which a talented individual can successfully execute your company’s strategy. But if you get the settings wrong, it will be difficult for any employee to be effective. I’ll look at each span in detail and discuss how managers can adjust the settings. (The exhibit â€Å"The Four Spans† provides a summary. ) The Span of Control. The first span defines the range of resources—not only people but also assets and infrastructure—for which a manager is given decision rights. These are also the resources whose performance the manager is held accountable for. Executives must adjust the span of control for each key position and unit on the basis of how the company delivers value to customers. Consider Wal-Mart, which has configured its entire organization to deliver low prices. Wal-Mart’s strategy depends on standardization of store operations coupled with economies of scale in merchandising, marketing, and distribution. To ensure standardization, Wal-Mart sets the span of control for store managers at the â€Å"narrow† end of the scale. Although they nominally control their stores, Wal-Mart site managers have limited decision rights regarding hours of operation, merchandising displays, and pricing. By contrast, the span of control for managers at corporate headquarters who oversee merchandising and other core operations is set at â€Å"wide. † They are responsible for implementing best practices and consolidating operations to capture economies of scale. In addition to controlling purchasing, merchandising, and distribution, these managers even control the lighting and temperature at Wal-Mart’s 3,500 stores by remote computer. (The settings for the two jobs are compared in the exhibit â€Å"Spans of Control at Wal-Mart. †) Spans of Control at Wal-Mart (Located at the end of this rticle) Of course, the spans of control will be set very differently in companies that follow different strategies. Consider Nestle, a food company that reformulates its products in response to regional tastes for spices and sweets. In this â€Å"local value creation† configuration, the span of control for regional business managers is set very wide so that they have all the resources they need to customize products and respond to customers. Regional managers take responsibility for sales, product development, distribution, and manufacturing. As a consequence, the spans of control for managers back at the head office are relatively narrow, covering only logistics, the supply chain, global contracts, and accounting and finance. The Span of Accountability. The second span refers to the range of trade-offs affecting the measures used to evaluate a manager’s achievements. For example, a person who is accountable for head count or specific expenses in an operating budget can make few trade-offs in trying to improve the measured dimensions of performance and so has a narrow span of accountability. By contrast, a manager responsible for market share or business profit can make many trade-offs and thus has a relatively wide span of accountability. Your setting for this span is determined by the kind of behavior you want to see. To ensure compliance with detailed directives, hold managers to narrow measures. To encourage creative thinking, make them responsible for broad metrics such as market share, customer satisfaction, and return on capital employed, which allow them greater freedom. The span of control and the span of accountability are not independent. They must be considered together. The first defines the resources available to a manager; the second defines the goals the manager is expected to achieve. You might conclude, therefore, that the two spans should be equally wide or narrow. As the adage goes, authority should match responsibility. But in high-performing organizations, many people are held to broad performance measures such as brand profit and customer satisfaction, even though they do not control all the resources—manufacturing and service, for example—needed to achieve the desired results. There is a good reason for this discrepancy. By explicitly setting the span of accountability wider than the span of control, executives can force their managerial subordinates to become entrepreneurs. In fact, entrepreneurship has been defined (by Howard H. Stevenson and J. Carlos Jarillo) as â€Å"the process by which individuals—either on their own or inside organizations—pursue opportunities without regard to the resources they currently control. † What happens when employees are faced with this entrepreneurial gap? They must use their energy and creativity to figure out how to succeed without direct control of the resources they need. See the exhibit â€Å"Creating the Entrepreneurial Gap. †) Thus, managers can adjust these two spans to stimulate creativity and entrepreneurial behavior. Creating the Entrepreneurial Gap (Located at the end of this article) Of course, spans of accountability vary by level in most organizations—in general, they are wider at the top of a company and narrower at the bottom. The CEO of McDonald’s has a wide span of accountability that encompasses stock price, earnings per share, and competitive market position. A McDonald’s store manager has a much narrower span. She must focus on compliance with standard operating procedures, and she is monitored through detailed input and process measures. The Span of Influence. The third span corresponds to the width of the net that an individual needs to cast in collecting data, probing for new information, and attempting to influence the work of others. An employee with a narrow span of influence does not need to pay much attention to people outside his small area to do his job effectively. An individual with a wide span must interact extensively with, and influence, people in other units. As is the case with the other spans, senior managers can adjust the span of influence to promote desired behaviors. They can widen the span when they want to stimulate people to think outside the box to develop new ways of serving customers, increasing internal efficiencies, or adapting to changes in external markets. In many companies, widening the span of influence counteracts the rigidity of organizational structures based on boxes and silos. For example, although global companies like Procter Gamble need to be responsive to local customers’ needs, they must also create pressure for people in different operations to look beyond their silos to consolidate operations and share best practices to lower costs. Similarly, firms such as big-box retailers that centralize merchandising and distribution to deliver low prices must ensure that they continue to monitor changing competitive dynamics. Operations managers who are insulated from the marketplace must be forced to interact with people in units that are closest to customers. In all of these cases, it’s up to senior managers to ensure that individuals work across organizational boundaries to test new ideas, share information, and learn. Executives can widen a manager’s span of influence by redesigning her job—placing her on a cross-functional team, for example, or giving her an assignment that requires her to report to two bosses. They can also adjust a job’s span of influence through the level of goals they set. Although the nature of a manager’s goals drives her span of accountability (by determining the trade-offs she can make), the level, or difficulty, drives her sphere of influence. Someone given a stretch goal will often be forced to seek out and interact with more people than someone whose goal is set at a much lower level. Finally, executives can use accounting and control systems to adjust the span of influence. For example, the span will be wider for managers who are forced to bear the burden of indirect cost allocations generated by other units, because they will attempt to influence the decisions of the units responsible for the costs. The more complex and interdependent the job, the more important a wide span of influence becomes. In fact, a wide influence span is often an indication of both the power and effectiveness of an executive. In describing eBay’s Meg Whitman, for example, A. G. Lafley, the CEO of Procter Gamble, said, â€Å"The measure of a powerful person is that their circle of influence is greater than their circle of control. † The Span of Support. This final span refers to the amount of help an individual can expect from people in other organizational units. Again, the slider can be set anywhere from narrow to wide depending on how much commitment from others the person needs in order to implement strategy. Jobs in some organizations—particularly positions such as commission-based sales in efficient and liquid markets—do not need wide spans of support. In fact, such organizations generally operate more efficiently with narrow spans, since each job is independent and individual contributions can be calculated easily at day’s end. Traders in financial institutions, for example, need little support from their fellow traders, and their colleagues can and should stay focused on their own work (and should be compensated solely for their success in generating profit). But wide spans of support become critically important when customer loyalty is vital to strategy implementation (for example, at exclusive hotel chains) or when the organizational design is highly complex because of sophisticated technologies and a complex value chain (in aerospace or computers, for instance). In these cases, individuals throughout the company must move beyond their job descriptions to respond to requests for help from others who are attempting to satisfy customers or navigate organizational processes. Managers cannot adjust a job’s span of support in isolation. That’s because the span is largely determined by people’s sense of shared responsibilities, which in turn stems from a company’s culture and values. In many cases, therefore, all or most of a company’s jobs will have a wide span of support, or none will. But even within a given company culture, there are often circumstances in which managers need to widen the span of support separately for key business units (for example, to support a new division created to bundle and cross sell products from other units) or for key positions (for example, to facilitate the work of cross-functional task forces). There are various policies that managers can employ to widen spans of support. For example, a focus on a customer based mission typically creates a sense of shared purpose. In addition, broad-based stock ownership plans and team- and group-centered incentive programs often foster a sense of equity and belonging and encourage people to help others achieve shared goals. Firms that are characterized by wide spans of support also frown on letting top executives flaunt the trappings of privilege and generally follow a policy of promoting people internally to senior positions. The slider settings for the four spans in any job or business unit are a function of the business’s strategy and the role of that job or unit in implementing it. When you are adjusting job or unit design, the first step is to set the span of control to reflect the resources allocated to each position and unit that plays an important role in delivering customer value. This setting, like the others, is determined by how the business creates value for customers and differentiates its products and services from competitors’. Next, you can dial in different levels of entrepreneurial behavior and creative tension for specific jobs and units by widening or narrowing spans of accountability and influence. Finally, you must adjust the span of support to ensure that the job or unit will get the informal help it needs. The exhibit â€Å"Four Spans at a Software Company† displays the settings of the spans for a marketing and sales manager at a well-known company that develops and sells complex software for large corporate clients. The span of control for this job is quite narrow. As the manager stated, â€Å"To do my day-to-day job, I depend on sales, sales consulting, competency groups, alliances, technical support, corporate marketing, field marketing, and integrated marketing communications. None of these functions reports to me, and most do not even report to my group. † The span of accountability, by contrast, is wide. The manager is accountable, along with others throughout the business, for revenue growth, profit, and customer satisfaction—measures that require responsiveness and a willingness to make many trade-offs. Four Spans at a Software Company (Located at the end of this article) Note that the span of influence is set somewhat wider than the span of control. To get things done, the manager has to cross boundaries and convince people in other units (whom he cannot command) to help him. So that the manager receives the help he needs, the CEO works hard to ensure that the job’s span of support is wide. An ethos of mutual responsibilities has been created through shared goals, strong group identification, trust, and an equity component in compensation. As the manager noted, â€Å"Coordination happens because we all have customer satisfaction as our first priority. We are in constant communication, and we all are given consistent customer-satisfaction objectives. † Achieving Equilibrium At this point, you’re probably wondering how to determine whether specific jobs or business units in your organization are properly designed. Jobs vary within any business, and firms operate in different markets with unique strategies. How exactly should the spans be set in these many circumstances? After the spans have been adjusted to implement your strategy, there’s an easy way to find out whether a specific job is designed for high performance. It’s a test that can (and should) be applied to every key job, function, and unit in your business. I’ll get to the details shortly, but first, it’s important to recognize the underlying nature of the four spans. Two of the spans measure the supply of organizational resources the company provides to individuals. The span of control relates to the level of direct ontrol a person has over people, assets, and information. The span of support is its â€Å"softer† counterpart, reflecting the supply of resources in the form of help from people in the organization. The other two spans—the span of accountability (hard) and the span of influence (soft)—determine the individual’s demand for organizational resources. The level of an employee’s accountability, as defined by the compan y, directly affects the level of pressure on him to make trade-offs; that pressure in turn drives his need for organizational resources. His level of influence, as determined by the structure of his job and the broader system in which his job is embedded, also reflects the extent to which he needs resources. As I pointed out earlier, when an employee joins a multidisciplinary initiative, or works for two bosses, or gets a stretch goal, he begins reaching out across units more frequently. For any organization to operate at maximum efficiency and effectiveness, the supply of resources for each job and each unit must equal the demand. In other words, span of control plus span of support must equal span of accountability plus span of influence. You can determine whether any job in your organization is poised for sustained high performance—or is designed to fail—by applying this simple test: Using â€Å"Four Spans at a Software Company† as an example, draw two lines, one connecting span of control and span of support (the supply of resources) and the other connecting span of accountability and span of influence (the demand for resources). If these two lines intersect, forming an X, as they do in the exhibit, then demand equals supply (at least roughly) and the job is properly designed for sustained performance. If the lines do not cross, then the spans are misaligned—with predictable consequences. If resources (span of control plus span of support) are insufficient for the task at hand, strategy implementation will fail; if resources are excessive, underutilization of assets and poor economic performance can be predicted. Depending on the desired unit of analysis, this test can be applied to an individual job, a function, a business unit, and even an entire company. When Spans Are Misaligned Consider the case of a struggling high-tech company that makes medical devices. One division was rapidly losing revenue and market share to new competitors because of insufficient sales-force coverage and a lack of new-product development. In another division, created to bundle and cross sell products, managers were unable to get the collaboration they needed to provide a unified solution for a large potential customer. In a third, local managers were making decisions that did not support or build on the company’s overall direction and strategy. These situations arose because senior managers had failed to align the four spans for key jobs and for the divisions overall. In particular, the problems this company encountered reflect three common situations that can limit performance potential. The Crisis of Resources. In some cases, the supply of resources is simply inadequate for the job at hand, leading to a failure of strategy implementation. In the medical devices company, the sales staff had neither enough people to cover the competition (a narrow span of control) nor support from RD to bring new products to market rapidly (a narrow span of support). A crisis of resources is most likely to occur when executives spend too much time thinking about control, influence, and accountability and not enough time thinking about support. They may, for instance, set the span of accountability wider than the span of control to encourage entrepreneurial behavior. And they may set the span of influence wider than the span of control to stimulate people to interact and work across units. But if the span of support is not widened to compensate for the relatively narrow span of control, people in other units will be unwilling to help when asked. Consider the local subsidiary of a regional investment bank. The managers had few direct resources (a narrow span of control) and relied on specialists from corporate headquarters to fly in to manage deals. Yet their span of accountability was relatively wide, with performance measures focusing on successful deals and revenue generation. Evaluations of the local managers failed to recognize or reward people’s commitment to help others in the organization. As a result, the span of support was too low to support the strategy of the business, which eventually failed. The Crisis of Control. Sometimes the supply of resources exceeds demand, leading to suboptimal economic performance. In highly decentralized organizations where separate business units are created to be close to customers, a crisis of control can occur when the supply of resources (the span of control plus the span of support) exceeds corporate management’s ability to effectively monitor trade-offs (the span of accountability) and to ensure coordination of knowledge sharing with other units (the span of influence). The result is uncoordinated activities across units, missed opportunities, and wasted resources. Consider a large telecommunications company in which regions were organized as independent business units. Because of rapid growth, division managers were able to create fiefdoms in which resources were plentiful. And because of the company’s success, commitment to the business mission was strong. But before long, the lack of effective performance monitoring by corporate superiors caught up with the business. The strategies of the divisions often worked at cross-purposes; there was waste and redundancy. Competitors that were more focused began overtaking the units. The Crisis of Red Tape. This can occur in any organization where powerful staff groups, overseeing key internal processes such as strategic planning and resource allocation, design performance management systems that are too complex for the organization. In such circumstances, spans of accountability and influence are very high, but resources are insufficient and misdirected. Endless time spent in staff meetings wastes resources, slows decision making, and makes the organization unable to respond rapidly to changing customer needs and competitive actions. The demand for resources exceeds supply, and strategy execution fails as more nimble competitors move in. Adjusting the Spans over Time Of course, organizations and job designs must change with shifting circumstances and strategies. To see how this plays out in practice, let’s look at how the job spans for a typical market-facing sales unit at IBM evolved as a result of the strategic choices made by successive CEOs. We pick up the story in 1981, when John Opel became IBM’s chief executive. IBM had been organized into stand-alone product groups that were run as profit centers. Reacting to threats from Japanese companies, Opel wanted to reposition the business as a low-cost competitor. For purposes of increasing cost efficiency, the business was reorganized on a functional basis. The span of control for operating-core units such as manufacturing was widened dramatically, and there was a corresponding reduction in the spans of control and accountability for market-facing sales units (illustrated in the top panel of the exhibit â€Å"Three Eras at IBM†). The company also enlarged its definition of â€Å"customer. † Rather than focus narrowly on professional IT managers in governments and large companies, IBM began marketing to small companies, resellers, and distributors. It created experimental independent business units and gave resources for experimentation without imposing any accountability for performance. By the end of Opel’s tenure, IBM was criticized for confusion about strategy and priorities. As one writer noted, â€Å"IBM settled into a feeling that it could be all things to all customers. However, the effects of these problems were masked by the dramatic and unrelenting growth of the computer industry during this period. In 1985, John Akers took over as CEO. The organization he inherited was configured to develop, manufacture, and market computing hardware in independent silos. Not only were products incompatible across categories, they failed to meet customer needs in a world that was moving quickly from hardware to software and customer solutions. To get closer to customers, Akers created a unified marketing and services group, organized by region. The mission of this new market-facing unit was to translate customer needs into integrated product solutions and coordinate internal resources to deliver the right products to customers. Business units and divisions were consolidated into six lines of business. The span of control for the market-facing sales units widened dramatically. The new marketing and services group was made accountable for profit, and, as a result, many new profit centers were created. Unfortunately, the existing accounting system was not capable of calculating profit at the branch level or for individual customers and product lines. Instead, a top-down planning system run by centralized staff groups set sales quotas for individual product categories. Customer sales representatives thus had few choices or trade-offs; their span of accountability was not wide enough to support the company’s new strategy. To make matters worse, the new profit centers made the company extremely complex and fragmented, a situation reflected in the unit’s relatively narrow spans of influence and support. As the strategy’s failure became evident and losses mounted, Akers considered breaking the corporation into separate entities. Lou Gerstner took charge in 1993. He restructured the business around specific industry groups, narrowing the spans of control and widening the spans of accountability for marketing and sales units. At the same time, he widened the spans of influence by formally pairing product specialists with global industry teams, which worked closely with customers. To widen the spans of support, the company reconfigured bonuses to give more weight to corporate results than to business-unit performance. Sam Palmisano took over as CEO in 2002 and reinforced the positive changes wrought by Gerstner. The new CEO’s strategy emphasized â€Å"on-demand† computing solutions delivered through seamless integration of hardware, software, and services. This involved adopting a team-based, â€Å"dedicated service relationship† configuration at the sales units. To ensure that all employees in such a complex organization would be willing to work across units to build customer loyalty, Palmisano worked to widen spans of support further. In a well-publicized initiative, he returned the company to its roots by reemphasizing the importance of IBM values such as dedication to client success, innovation, and trust and personal responsibility in all relationships. To increase trust within the company and heighten the perception of fairness—necessary actions before people will assume responsibility for helping others—Palmisano asked the board to allocate half of his 2003 bonus to other IBM executives who would be critical leaders of the new team-based strategy. A Precarious Balance As IBM illustrates, complex strategies for large firms usually require that all the spans of key jobs widen, indicating high levels of both demand for, and supply of, organizational resources. But the potential for problems is great in any organization where all four spans are wide and tightly aligned. A relatively small change in any one of them will disrupt the balance of supply and demand and tip the organization toward disequilibrium. In the short run, of course, the dedication and hard work of good people can often compensate for a misalignment. But the more dynamic your markets and the more demanding your customers, the more critical and difficult it becomes to ensure that all four spans of organization design are aligned to allow your business to reach its performance potential. Spans of Control at Wal-Mart The spans of control for a store manager and a merchandising manager at Wal-Mart are quite different. To ensure standardization in operations, Wal-Mart gives the store manager relatively little control. To promote the implementation of best practices, the company gives the merchandising manager a â€Å"wide† setting. Creating the Entrepreneurial Gap By holding managers accountable for more than they control, a company can encourage entrepreneurial behavior. Four Spans at a Software Company The settings for a marketing and sales manager show a relatively narrow span of control and a relatively wide span of accountability. The discrepancy indicates that the company wants the manager to be entrepreneurial. A reasonable span of influence ensures that he has a respectable level of collaboration with colleagues outside his unit to compensate for his low span of control. Company policies designed to provide a wide span of support ensure that his entrepreneurial initiatives will get a favorable response. The dotted line connecting the two spans that describe the resources available to the job (span of control and span of support) intersects with the line connecting the two spans that describe the job’s demand for resources (span of accountability and span of influence). This shows that the supply of, and demand for, resources that apply to this job are in rough balance; the job has been designed to enable the manager to succeed. How to cite Designing High-Performance Jobs, Papers